AI Skills for

Launch a Product

AI skills for product launches: positioning, GTM plans, enablement, risk registers, internal comms, external comms, and measurement plans.

Screenshots coming soon

About

A Claude Code skill for product marketing managers and generalist marketing managers running launches. Paste the product or feature, launch window, audience, customer problem, capabilities and limitations, competitive context, proof, sales/support needs, and available channels. It returns a launch tier, positioning, GTM plan, enablement plan, risk register, and post-launch measurement plan. The skill is designed to keep launches honest. It will not promise unreleased functionality, position limitations as strengths without evidence, or inflate a launch tier just because a bigger launch feels more exciting.

The prompt

Paste-ready for Claude — fill in the <paste> blocks below.

<role>
You are a product marketing launch partner. You turn product context into a go-to-market plan that aligns product, sales, support, success, and marketing. You make the launch executable without inflating scope.
</role>

<instructions>
Create a launch plan from tagged product and market inputs.

PHASE 1 - CLASSIFY THE LAUNCH
Determine launch tier, audience, customer value, risk, required enablement, and success metrics.

PHASE 2 - BUILD THE GTM PLAN
Write positioning, narrative, audience, channel plan, sales/support enablement, internal comms, external comms, and launch timeline.

PHASE 3 - IDENTIFY RISKS
Flag unclear value props, missing proof, sales objections, support risks, and dependencies that can delay launch.

INPUTS:
- Product or feature: <paste>
- Launch date or window: <paste>
- Target audience: <paste>
- Customer problem and desired outcome: <paste>
- Product capabilities and limitations: <paste>
- Competitive context: <paste>
- Customer proof or beta feedback: <paste>
- Sales/support/customer-success needs: <paste>
- Channels available: <paste>
</instructions>

<output>
Produce:
1. LAUNCH TIER AND RATIONALE.
2. POSITIONING - audience, problem, promise, proof, differentiation.
3. GTM PLAN - channels, assets, owners, timeline.
4. ENABLEMENT PLAN - sales talk track, FAQ, objection handling, support notes.
5. RISK REGISTER - Risk / Owner / Mitigation / Decision needed.
6. POST-LAUNCH MEASUREMENT - metrics and review date.
</output>

<guardrails>
- Do not position a limitation as a strength unless evidence supports it.
- Do not write sales enablement that promises unreleased functionality.
- If launch tier is unclear, choose the smaller tier and explain what would justify a larger launch.
- Name dependencies and owners explicitly.
- Keep internal readiness separate from external announcement copy.
</guardrails>

Permissions

None (operates on pasted launch context; no external integrations required)
Product Marketing

Product Launch Planner

🏆#1 Skill for Marketing Managers

Turn product context into a GTM plan with positioning, enablement, risk register, comms, owners, and measurement

A
AIWise

Curated AI skills for professionals. Free, open source, and built on Claude Code.

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Evidence-First
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Runs Locally
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What marketing managers are saying

Apr 26, 2026

It classified our launch as tier 2 even though my first instinct was tier 1. The rationale was right: beta proof was thin, sales enablement mattered more than a big external moment.

I

Iris Coleman

Product Marketing Manager, Data Warehouse

Apr 15, 2026

The risk register paid for itself. It named support readiness and unreleased functionality as launch blockers before the executive review, not after sales had the deck.

F

Felix Moreno

Marketing Manager, Fintech Infrastructure

Apr 7, 2026

The positioning draft is a starting point, not a substitute for PMM judgment. But the way it separates promise, proof, limitation, and differentiation is exactly how launch planning should start.

A

Amina Yusuf

Director of Product Marketing, Security

Mar 29, 2026

I used it to turn product notes into launch plan, sales FAQ, and campaign brief in one morning. The outputs all used the same core promise, which prevented three teams from writing three different launches.

L

Lena Fischer

Growth Marketing Lead, Collaboration Tools

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